Memperkasakan Keusahawanan Luar Bandar Melalui Pendidikan ICT: Cabaran dan Potensi di Kubang Pasu, Kedah

نویسندگان

چکیده

mengubah dan meningkatkan taraf hidup sesebuah komuniti khususnya di luar bandar. Malah, keusahawanan yang berteraskan teknologi komunikasi maklumat (ICT) sentiasa menjadi antara topik perbincangan pelbagai peringkat sektor terlibat dalam pemerkasaan intervensi keusahawanan. Penyediaan pendidikan secara berterusan untuk masyarakat bandar memperkenalkan elemen berasaskan ICT misalnya melalui perniagaan digital bertujuan menggalakkan peluang ekonomi kalangan usahawan Bagaimanapun, masih ada isu kekurangan pengetahuan capaian mengekang potensi pelaksanaan khasnya Situasi ini menyumbang kepada timbulnya cabaran mengaplikasikan Justeru, kajian dijalankan mengenal pasti peniaga kecil. Kajian menggunakan kaedah pensampelan dengan memilih sampel seramai 158 kecil Daerah Kubang Pasu, Kedah berdasarkan senarai ahli dari Kumpulan Peniaga Pasu. Hasil mendapati terdapat dihadapi oleh responden mereka. Antaranya kemahiran terhad, kurang penglibatan latihan mengenai pemasaran atau e-dagang, tiada kemampuan melabur digital, menerima sebarang sokongan mana-mana organisasi. Sehubungan itu, adalah amat relevan signifikan bagi mengetahui berkaitan agar kelebihan aplikasi dapat dioptimumkan

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ژورنال

عنوان ژورنال: Malaysian Journal of Social Sciences and Humanities

سال: 2023

ISSN: ['2504-8562']

DOI: https://doi.org/10.47405/mjssh.v8i3.2185